Mothers in William Shakespeares The Tempest Essay -- William shakespe

Mothers in William Shakespeare's The Tempest Although Miranda’s mother and Sycorax never actually appear in The Tempest, their memories occupy a precarious position in Prospero’s will to power. Prospero invokes the memory of Miranda’s mother to legitimize his lineage, yet feels threatened by the control she exerts over it. His narration deftly erases his wife’s presence from Miranda’s memory, rendering him the sole purveyor of his daughter’s imagination. Prospero employs a discourse which affirms maternal authority through the denial of female sexuality. He negates the legitimacy of Sycorax’s matriarchy by constructing Sycorax as not only an evil witch, but also an unchaste mother. Such a discourse opposes Caliban’s claim to the island while justifying Prospero’s usurpation of power. Although Miranda recalls having four or five female attendants, she has no memory of a mother. Indeed, Prospero alludes to his wife only once during his recount of the events which forced him from Milan to the island: Prospero: Twelve years since, Miranda, twelve years since, Thy father was the Duke of Milan, and, A prince of power – Miranda: Sir, are not you my father? Prospero: The mother was a piece of virtue, and She said thou wast my daughter; and thy father Was Duke of Milan, and his only heir and princess no worse issued. (1:2:52-58) Miranda’s unwitting question provokes a strange response from Prospero. He admits to relying on his wife’s word that Miranda is his daughter. In doing so, he reveals his alienation from Miranda’s birth and the possibility of illegitimacy. Miranda’s mother’s power to bear children exerts a threatening cont... ...ief invocation of Miranda’s mother asserts the purity of his lineage, yet also divides Prospero’s parental authority. In suppressing his wife’s presence, Prospero emerges as Miranda’s sole guardian, fashioning his daughter into his most prized possession. Prospero constructs Sycorax as an unchaste witch (foiling his construction of his own wife) in order to enslave Caliban and prevent him from polluting Miranda’s body. Although Prospero overpowers Caliban with magic that is unrivalled in Sycorax’s absence, he cannot silence Caliban’s claim to the island via a matriarchal lineage. His rhetoric literally bastardizes Sycorax’s dynasty, but is not convincing enough to remove the shadow of doubt cast by Caliban’s matriarchal discourse. Sycorax’s memory emerges as point of contention, compelling readers to question Prospero’s narrative, and thus his claim to power.

Brand Naming: Kraft Foods’ ‘Isnack 2.O’ Controversy in Australia

Australia; Consumer packaged goods Abstract: This case is about Kraft Foods Inc's decision to launch a breakfast spread with the name ‘iSnack 2. 0' in Australia, and the controversy that followed which forced the company to withdraw the brand name. The company had decided to give the name ‘iSnack 2. 0' to a new version of the Australian food icon – Vegemite – in September 2009. While the company felt that the name it had arrived at after conducting an on-line brand naming contest would appeal to the generation Y segment who were using popular products such as the iPod and the iPhone, the target segment rejected the name outright and there was a huge backlash against the company. Marketing and branding experts were divided in their reactions to Kraft's branding exercise. While some experts felt that this was a genuine misjudgment on the part of the company, others felt that it was a clever marketing ploy to raise awareness about its new product. While the debate on this issue raged on, experts were almost unanimous in their view that this episode would not only be remembered as a horrible example in the history of branding, but would also serve as a valuable lesson in branding strategy for all marketers. The case will help students to: (1) understand the issues and challenges in naming a brand (new brand, brand extension, rebranding); (2) analyze the effectiveness of crowd sourcing in branding decisions; (3) appreciate the importance of marketing research in branding decisions; (4) analyze the pros and cons of using social media as a marketing tool to generate publicity for a product; (5) understand why the target segment rejected the brand name ‘iSnack 2. ‘ for the brand extension of the iconic Vegemite brand; (6) discuss and debate whether Kraft's decision was a deliberate attempt to create controversy to create awareness for its new product and the related ethical issues; and (7) explore ways in which Kraft could have made the branding campaign more effective and also explore branding strategies that Kraft's marketing team can adopt in the future. This case is meant for MBA / MS students as part of the brand management / consumer behavior/ marketing communications curriculum. The teaching note includes the abstract, teaching objectives and methodology, assignment questions, feedback of the case discussion, and additional readings and references. It does not contain an analysis of the case.

Analysis Of The Estrangement By Jamaica Kincaid, My Speech...

One’s judgement of others is a commonality amongst all people; however, to admit one is wrong about one’s perceptions is infrequent. In both essays, â€Å"The Estrangement† by Jamaica Kincaid, and â€Å"My Speech at West Point† by Marjane Satrapi in the book The Writer’s Presence, the writers make comment on their life experiences particularly about their bad judgment of others and the impact that has had on them. Kincaid’s essay is about the rough relationship she had with her mother and how her criticism of her changed after her experience as a mother. Similarly, Satrapi writes about the point in her life she began learning one she realizes that the view she had of the people in her country was wrong during her time at West Point. Both provide†¦show more content†¦Nevertheless, she accepts her mistake and learns from her experience by acknowledging it, â€Å"I don’t know anything† (Kincaid 249). Ultimately, Satrapi co nveys that there not only needs to be progress in her country, but in her thinking as well. This brings to light how the only way to diminish social issues, our opinions need to be altered. Likewise, Kincaid wrongly judges her mother. In her essay, â€Å"The Estrangement’† she tells that she stopped talking to her mother after she spoke unkindly about her in a conversation they had through the phone. She describes her mother as a person that was seen as nice by others, but not by her nor her younger siblings. She asserts that her mother, â€Å"said horrible things to us more often than not† and that the nice person everyone saw in her â€Å"was not at all known to us† (Kincaid 170). In other words, her mother was unaffectionate to them. A statement she makes evident when she tells about the time his step-father was buried next to her mother and her uncertainty of whether he would have liked that based on her and her siblings preferences. She claims, â€Å"we would rather be dead than spend eternity lying next to her† (Kincaid 170). In other terms, they despised her mother for the treatment she gave them. However, later in the text, the re is a shift in tone: from hate to acknowledgement and love. Her perception of her mother changes after she realizes how